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Posts filed under: Blog

While industries such as financial services have had a long track record of managing data, and applying analytics to optimizing customer relationships and developing new services, life sciences companies have only in recent years begun to fully embrace and seize...
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Regardless of geography or therapeutic area, wearables offer an important, exciting opportunity to better understand patients and improve their experience at each stage of their journey. Today, wearables are demonstrating real potential to transform data collection for clinical trials and...
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We want to move towards a more circular economy, so that more plastic packaging has the best possible opportunity to be reused or recycled. Plastic packaging: a growing problem Every minute the equivalent of one rubbish truck of plastic is...
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As technology continues to evolve so also do the opportunities and challenges it provides. We are at a crossroads as we move from a society already entwined with the internet to the coming age of automation, Big Data, and the...
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Technology as a marketing tool When the industry thinks of marketing and branding with respect to packaging the first aspect which comes to mind is graphics, artwork, printing and advertising. Certainly there are numerous companies, campaigns and even industries that...
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Patients and their care providers share the workarounds they’ve devised to handle the worst of chemo, radiation and surgery When Dr. Carla Kakutani was in the thick of her first go-round of chemotherapy, it was a struggle to figure out...
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Nowadays, food preservation, quality maintenance, and safety are major growing concerns of the food industry. It is evident that over time consumers’ demand for natural and safe food products with stringent regulations to prevent food-borne infectious diseases. Antimicrobial packaging which...
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Nobody Knows Your Brand as You Do Is it accurate to say that you are situated in Globalized Universe of Brands? Regardless of how famous or atypical a brand is…. it’s constantly stretched in 2 essential classifications Those who are...
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